Jan 202011
 

Check Out these 7 Great ways to get Backlinks, increase your Search Engine Rank, and get traffic!

So you’ve set up a site and you want some traffic. Better yet, you want some FREE traffic. Getting backlinks is the internet marketer’s equivalent to having a squeaky-wheel-gets-the-grease-having-a-toddler-type-temper-tantrum so Google pays attention to you. Social Media Marketing involves getting backlinks to rank your website. eMarketing is a war that must be fought on many fronts. Blog marketing strategies, eCommerce marketing strategies, internet marketing strategies, etc. all must be wary of the weight that Google places on backlinks and their importance in affecting your search engine rankings. Backlinks serve as endorsements for your site. To read some more, check-out Backlinks and strategies for building the perfect Back link. Once you have understood that your web presence and social media marketing strategy demand that you build some backlinks, the obvious question that comes to mind is: how to build backlinks? You will soon realize (like me! haha) that your site is probably 10x better than others out there in its niche, but it is no where to be found in search engine results. You know what the perfect backlink is, but you have no hope of getting any of those for free (at least in the early stages of your websites existence) – so where do you start? Start at the beginning and keep reading! This article will teach you some great ways to build FREE quality backlinks to your website.

(This is in Estonia – It’s some ducks hanging out in the snow! Never seen that before…)


 

 

Internal backlinks

Internal backlinking seems a lot like getting a job recommendation from your Mom, however a recommendation is still a recommendation. Just because you recommend yourself, doesn’t mean this is completely irrelevant. Think of it as being confident. If you don’t have any faith in your own site, why should others? At least from Google’s standpoint, a website with good internal, anchor text linking, can give the search engines a better clue that your site has good information to offer, and that your overall site content might be also useful. Google can be more confident that if send an information seeker over to your site from the organic search, that user will likely be pleased at all the useful and amazing content on your whole website, not just the page they land on. Internal linking tells Google that you KNOW the entire site will be relevant because you are linking between pages yourself.

 

 

Blog Commenting

Blog comments are another way to get your greedy hands on some juicy, low-hanging backlinks. First off, to employ this tactic, you must learn the difference between a “do-follow” link and a “no-follow” link. No-follow links are links that the webmaster of the site you are on has told Google “I don’t know what the hell these links are, don’t assume I’m recommending them.” It turns out, Google will follow them anyways, but “generally” won’t give them too much weight. Keep in mind, no-follow links in a highly relevant niche may have a positive effect.

A do-follow link is really what you are looking for. If you leave a comment on a do-follow blog, this will transfer a little of that website’s PR juice over to you (as it acts as a small endorsement of your site). Keep in mind, if there are a lot of comments, the benefit to you will not be very great as the PR will be spread out amongst all the commentators. With some persistence and hard work, commenting can help your search rankings. It also is a good way to get involved in the community your website deals with – so in some ways blog commenting can accomplish two things at once. You learn, network, interact, and also benefit your search results.

http://followlist.com/ Is a helpful site for finding do-follow blogs to comment on.

Keep in mind, Only getting do-follow links will look un-natural. When building links you want to look as natural as possible and get a variety of links from all types of sources. Blog commenting can be beneficial in many ways, so don’t spend too much time worrying whether the comment section is a do or no follow. Just jump in.

Another idea is to comment on Squidoo lenses and Hubpages Hubs. Posting comments on sites like these can be a great asset to you, as Google tends to give them good page rank, which can transfer to you!

Another thing to consider, is if you’re commenting, the blog writer him/her self will probably click your link. If your site is truly fascinating and interesting, they might actually start following your work, and maybe even link to you directly in the future. So if you participate in commenting you may see greater benefits as time progresses.

 

 

Link Directories

Link directories are pretty easy. You can copy in your site and anchor text and get a backlink! If you submit to too many directories, too fast, with the same anchor text, you will run the risk of looking unnatural. Try varying the keywords in your anchor text (maybe targeting some secondary or tertiary keywords) and space out how many you submit each day.

The link juice from directories is not so great either, but a lot of low quality backlinks can add up. They are so easy that over you can definitely gain some easy link juice. Below are some good directories to start with. From what I have researched, the directories below seem to pass some juice on to your site.

DMOZ
Starting Point
Business.com
ExactSeek
Best of The Web
Librarians’ Internet Index

 

 

Article Marketing

Article Marketing is a great way to not only improve your backlink portfolio, but also as a way to drive traffic. If you write an article about the niche your website is in, you can put an anchor-text good ole fashioned back link directing readers to your site. Not only might you get some traffic from the readers of the article, but you will also get a strong anchored backlink for your website.

Just a note, make sure to vary your anchor text in your article marketing as it will start to look unnatural if every single article Google finds directs people to your site with the exact same text. If you’re confused about this part, read my previous article as it has a great section about The perfect backlink and information about good anchor text.

Also, if you write good articles, it’s possible that a webmaster or publisher will pick up your article. This could give you yet another backlink!

 

 

Forum Commenting

Forums are another easy way to grab links, however the problem is quite similar to comment marketing. If you make a comment in a forum that has 100s of other comments, you will get very little, if any at all, link juice. Another issue is that when forum posts fall into the archives, the page ranks drop and your one little comment on a 100 comment forum will be just about worthless.

However, don’t discount the validity of forums as a method to gain social proof. Using number of forum comments to imply authority can be a powerful way to get people to link to your site. Most forums track the number of posts you have made – and if that number is very high, you will appear to be a real expert. If you see someone in a forum with 10000 posts, and you are just joining, you will think they must know a lot. This is not always the case and you can take advantage of this fact.  Staying involved in a forum’s discussion, users will see your number of posts as well as your signature (with link to your site). This can drive traffic and possibly result in some natural backlinks if you’ve established yourself as an authority.

For a good place to find forums having conversations about what is going on in your niche, take a look through Google Groups.

A good side effect to using Google Groups, is that Google ranks the sites based on their perceived authority. You want your comments going up on the highest authority sites in your niche, so start at the top and work your way down.

 

 

Guest Posts

This is a great way to get your name out there as an authority in your niche in front of a friendly audience. If people are already following a blog, you will have social proof from the author (who they already respect) and will have a greater chance of actually getting your whole post read through to the end. By the way, if anyone has made it this far through this LOONNNGG blog post, please comment! Guest posting for a respected site is a great way to get your name (and website) recognized, and as a side benefit, you also get a very nice backlink. Because you are doing that blogger a favor by writing an amazing guest post, you are well within your rights to ask for a quality anchor-text backlink!

A guest post can be a great way to introduce yourself to the A-List, authority bloggers in your niche. Getting on their radar will be very beneficial, especially considering if they like your post and choose to share it, you have potential to reach a large number of readers. Not only would these readers probably already be in your niche, they also would see the authority blogger’s recommendation as social proof that you are an authority in your own right. If you are perceived as an authority, you are also perceived as “linkable” and you may end up with some additional natural backlinks.

 

 

Social Bookmarking sites

I did a post awhile back about Social Networking sites. Many of these are Social bookmarking sites. A personal favorite of mine is Reddit. If you happen to write a great article that goes viral and makes it to the front page of a site like Reddit, you will inevitably receive lots and lots of backlinks as people share the site. Also, as Google has recently stated that they will take Social networking sites like Facebook and Twitter into account when determining search rank, having something you have written get Reddit front page exposure would work wonders for your search engine results.

If nothing else, social bookmarking is an important way to keep your articles and posts indexed by Google – but that is a topic for another blog post.

Google’s take on backlink building

Since in the end, by gaining backlinks you are trying to please Google, you might actually want to listen to what they have to say on the subject. Here’s a video actually made by Google with some ideas for getting backlinks in ways that do not violate Google’s policies.

Summary

These are some great FREE ways to build backlinks. There are a whole slew of paid ways that we can talk about in a future post. If you’ve had any success with paid back links, please let me know!

Internal backlinks
Blog Commenting
Link Directories
Article Marketing
Forum Commenting
Guest Posts
Social Bookmarking sites

Make use of all of these outlets and grow your number of visitors and expand your influence.  Once your site has some visitors your plan to monetize it might actually work!  A comprehensive Social Media Marketing strategy must include building backlinks.  Hope this post was helpful!  Please share, comment, whatever :) Nick

Jan 142011
 

A Learner’s guide to Backlinks: Everything you need to know to understand the importance of Back Links

When it comes to marketing your blog or website, there is no way to get around the importance of SEO backlinks. The easiest way to think about a back link is that it is like an endorsement for your website. The Google tarantula is a lazy spider. To save itself work, it would be happy to classify your site as “A-Okay” as long as some other people out there in cyberspace think your not a total hack (and link to you!) A quality backlink has several characteristics which this article will define. First we will examine what makes a good back link, talk about high PR backlinks, and look at the importance of anchor text backlinks. In a future post I will talk about how to find and build backlinks to your site. By the way, can anyone clarify if it’s backlink or back link (with a space)?

On a side note, I normally have been starting off each of my posts with a picture, entirely unrelated to the topic of my blog post (I started an image gallery page since many people have said they like the pictures). It’s my blog so if I want a picture I think is cool, I get one! However, it appears Google and the SEO gods might not be happy with my decision as I’ve read there is a lot of importance given to the first paragraph and title. Plus there’s the issue with meta-tagging the image. If I tag it with what it actually is, it will appear irrelevant to the blog post. If I tag it incorrectly big bad Google daddy will be mad. So I’m going to put the picture here!

(this image is taken in Sweden at an “American” Western store. I found this cool fake gun that was for sale and was playing around with it. I’ve got my sight’s set on Backlinks!”)

What makes for a good backlink:

So you may have a friend or fan or whatever who calls you up and says, “I love your site SOOO much, I decided to give you a backlink!” Well let me tell you, if you want to backlink my site, stand in line because I get that kind of call every day haha. Well first off, I would say thank you and accept the link. The reason being: Every back link is a good backlink. When you begin your quest to build backlinks, you have to go for them all – large or small. As long as it’s not some porn spam viagra weightloss crap site, every little thing makes a difference. The more backlinks you get, the more Google will like your site and the better your chances of ranking higher in SEO results.

However, there are some qualities which can make a backlink much better. So let’s look at this from a reverse perspective and try to work our way back to the perfect quality back link.

Links on a Sidebar or Footer:

So your super fan friend says, I gave you a back link in my Sidebar and/or footer. You should be happy, but not that happy. Google gives less importance to links that exist without context. Having a backlink is still good, but it would be better if the link were in a blog post or on an informational page that had something to do with your site/niche. If the context of the link makes sense, Google will be happy. Plus there’s more likelihood of someone following the link and landing on your site and actually being happy with the results if the link is fitted in to a context.

“Click here” backlinks and why Anchor text matters:

If your friend is a little smarter, he will already know this. So he’ll find a page on his site, and find the perfect place to put it. It will be a totally natural place to put the link within the context of a blog entry or something. You will be able to offer a valuable service to his readers that he himself cannot provide. However, what if he says in his post “to check out my main man Nick over at eiconnectlink.com he’s a ridiculous marketing genius: “CLICK HERE!” (where click here is the back link to my site)? That will be better than in case one, but it is still not so great in Google’s arachnoid eyes.

Google prefers the link to have an anchor text. Preferable an anchor text that flows seamlessly with the wording of the paragraph and one that not only explains what the name of the site is, but also contains some rich keywords about what kind of site it is. So a back link to http://www.eiconnectlink.com would be great, but it would be better if it said “go visit Nick for: “a How-to guide for Social Media Marketing, blog marketing, SEO, Web 2.0, back link and backlink tips, and article marketing!” Having a detailed anchor link with information about what kind of site that link will actually lead to will make Google a happy camper.

High PR backlinks – back links from an authority site:

Now let’s suppose this screaming beatles-esque fan happens to also have a high PR (Page Rank) authority site. Lets say it’s Paul Mccartney and he just loves Eiconnectlink. He thinks my information is just the best thing out there since Brad and J-Lo split (or whatever celebrity nonsense passes for entertainment these days) and he can’t get enough of reading my blog posts. A quick tangent, PaulMccartney.com is only PR 6 (wtf? some SEO people are asleep there). Let’s just pretend it was a PR 10 (the highest level). If he puts a great anchored text backlink to my site that would be wonderful.

However, lets consider a few things. The PR may be 10 on the main site, however Google is actually looking at the PR of the actual PAGE (page rank remember!) the link is on. If Sir Paul buries my link in some odd post about why Ringo loved to eat Octopus so much and it’s hidden somewhere in the archives where no one really sees it, the page rank might be significantly less.

Take this into account when you hear about people trying to SELL you backlinks on a PR8 site or some nonsense like that. Many scams start this way because the site itself may be PR8 on the front page but have significantly lower PR on internal pages. What if it’s Google? What if it’s Facebook? What if it’s the number one site on the internet they are promising to get you a backlink from? In the end, all the scam backlink seller will probably do is make a profile and throw up a link in the info section and call it a day. This link might as well be coming from a PR 0 or PR N/A site. This is NOT the same thing as being linked to from a high authority site.

**Remember, it’s the Page Rank of the ACTUAL PAGE the back link is on that matters, NOT the PR of the front page of that site.**

Now, even if Sir Paul gives you a big huge bolded anchor text link on his Front page in the context of an article about your niche, full of great keywords highly targeted to what you specialize in, it still won’t be the perfect link. Why not?

Relevance of the Authority Site:

Google would certainly give you a bump for having a high quality anchor text authority back link, however, as great as Paul Mccartney is (if you ask me I like John and George better but still) at writing songs, last I checked not too many were about Social Media Marketing (to use my own site as the example for now). I could be wrong, I mean maybe these days everybody wants a piece of the Facebook pie and Paul’s billion pounds or so might be hurting after his recent divorce, so he might decide to write a jingle or two about how great it is to network with all the people from your elementary school that you didn’t like then, haven’t talked to in years, and are generally annoyed at looking at their constant updates with pictures of their stupid ugly kids and their not as cute as lolcat pets…just to make some money – but I digress.

Paul is not an authority in your niche and Google knows it. They may be happy to see you have a link from a strong site like his, but it won’t be completely relevant. A site with a high PR in your Niche would be best.

So what’s better? A site with a 10 PR linking to you that has nothing to do with your industry, or a site with an 8 PR that is a perfect match? The answer is who the hell knows? Both are phenomenal and you would be lucky if your crappy little social media marketing site or make money online or whatever stupid niche you’re in got a back link that good.

However, a perfect link would be this:

  • A link from a perfect 10 PR authority site relevant to your niche
  • A keyword rich detailed anchor backlink
  • An anchored backlink in the context of a relevant related article

So shoot for the starts and try for the highest quality backlinks you can get. If you come up short for the perfect backlink, hopefully you’ll get a few stragglers who’d love to buy your products and look at your ads. You never know!

NEXT TIME!

Next time, Next time, Next time! We’ll talk about some strategies to build quality back links, get free backlinks, getting backlinks, finding backlinks, find back links, building good backlinks, high pr backlinks, and any other keyword term with back link or backlink that Google might appreciate. Crazy how Google has transformed journalism into a game of who can feed it enough of it’s special happy candy keywords (see Google News these days and all the money making scams that exist to get yourself featured). Gotta keep the monster happy or else risk being ignored.

Thanks for reading! If you made it through this ginormous article, why not like me on facebook! Or share or tweet or comment – I’ll take whatever you got! :) Nick

Dec 012010
 

Seeing as this is a new blog, and admittedly, it doesn’t have many readers, I figured I would do some research on blog marketing.  There is a HUGE amount of information on this topic available and it’s hard to know what to do first.  I decided to compile a checklist for myself (and you) with some of the most common tips and tactics I came across.  I personally plan to put this list into action and I think you should too!  If you have any feedback for a new blogger, please comment!

(image from Helsinki museum of modern art – this was a strange mirrored-on-all-sides room.  There were text projections swirling around reflecting off all surfaces)

Make it easy to follow your blog:

  • Don’t hide the RSS button.  This seems obvious but you want it to be as easy as possible to syndicate your blog.  Adding an RSS chicklet to your blog is helpful to make it easy for readers to load your feed into an RSS reader.
  • Make it easy for users to subscribe to your blog by email.
  • Add one click links to reader subscriptions like Google Reader, Pageflakes, and others.  Making it easy to find your blog over and over again is important.
  • Add links to Mobile feeds so people can view new content on their phones.

Use Social Media Marketing to promote your blog:

  • Make separate profiles for Facebook, Linkedin, Twitter etc.  Make sure to update your status not only with links to your new blog posts but also to links to articles on other sites your readers may find relevant.
  • Consider which tools might be relevant to help keep your blog up to date on all your social networking platforms.  Dlvr.it offers solutions to allow you to maximize Social Web Marketing – read this older blog post for more information:  Dlvr.it Blog post
  • Using the resources of others to your advantage is key.  Consider ways to motivate your social networks to promote for you.  Contests such as giveaways are a great way to get people to visit and continually check your blog.
  • When using social media to market your product, don’t act like an advertiser.  Post useful information to your niche, whether or not it’s content you created.  Linking to other’s applicable content is just as important as generating your own.  Think about ways you can offer your readers a benefit for following your blog.

Using Keywords for SEO:

  • Narrow the focus of a search engine search through the use of Long tail keywords.  Use both keyword terms and longer keyword phrases (Long tail keywords).  This will make you more likely to show up high in Google search results for those specific phrases.  This narrows the focus, but with a broad keyword, you have too much to compete with to gain search ranking on Google’s SERP (Search Engine Result Page).
  • Do your research with Google’s keyword generator.  Search keywords actually searched in the past 30 days and try to include them in your blog post – especially in your headlines and subheads.
  • is a great tool if you don’t know much about SEO (Search Engine Optimization).  Learn more about SEO and make sure to take advantage of the huge benefits it can offer your blog.
  • Make sure to optimize your blogs permalink (AKA: Slug).  You should add traffic generating buzz words and make sure to pick a search engine friendly slug.  For example, to get your blog onto Google’s news feed, you must have at least three numbers in your slug.  Separate keywords with hyphens e.g. keyword-keyword-keyword.  You should shorten your auto-generated slugs (if you use a blogging service like WordPress) to just the essential keywords.  Remove the descriptive “fluff” words.  Last, make sure not to change your slugs without a 301 redirect to instruct Google of your change.  Without 301 redirects you can damage your Google ranking.

Joining the Blog Community:

  • Updating your blog is important.  Adding interesting keyword-rich content 3-5 days per week is important to keep people and search engines engaged.  Check for grammatical and spelling errors before publishing your blog.  Add graphics to your post and use paragraphs with headers and bullet points to improve reader experience.  Good content is only important if presented clearly, in a way that is effective at communicating the information to your readers.
  • Engage in direct communication with your readers to encourage participation.  Make sure to be prompt when responding to questions, feedback, and suggestions from readers.
  • Comment on other blogs – don’t just promote your own blog, but actually engage in a conversation.  This will encourage people to read and comment on your blog, and at the same time you won’t come off like you are just an advertiser with an agenda.
  • Link to other’s blogs when they are relevant to your niche of readers.  They may eventually link back to you, but in the end giving your readers useful resources should be your number one concern if you hope to develop an actual following.  This further cuts down the appearance that you are merely an advertiser.
  • Join Blog communities, forums, discussions.  Show an interest in your audience so they notice you.  Set a target number of comments to make each day on top blogs in your niche to get your name out there.  To make effective use of forums you must be very active with your participation.  Here’s a link to a list of RSS blog directories Top Rank Blog:
  • Consider guest posting for bigger blogs.  Submit two of your best articles per week to article directories or other blogs.  This is a good way to gain exposure for yourself and your own blog.

See, it’s easy!  With all of this in place I should have a fully functioning blog with 1000s of participating readers!  The easy part is over, now it’s time for some implementation, hope this helps you too – give me some feedback with anything I left out or any other tips you wish to share.