Dec 202010

Here are 4 tips to gain more Facebook Fans and keep them active.  Fans can be a valuable asset as a way to connect to your customers and build your brand.  Engaging your existing Fans can be a great way to see what your customers want and what problems they are having with your products.  Fans are alway a great tool for Social web marketing, as if you can get yourself into their newsfeeds, you can reach out to all of their friends as well.  Promoting dialog and giving your fans incentive to participate can allow you to fully utilize this important new aspect of marketing.

(early winter frost forming on shaded leaves – Stockholm, Sweden)

Tip #1: Have a custom landing page

If a potential Fan lands on your page you want to make a good first impression.  Having them land on the page wall is not going to do anything to encourage them to Fan you, or even really give them an idea about what your business is all about.  With a custom page, you can make it clear how to become a Fan and offer a nice looking, branded message to give them incentive to Fan you.  Make it clean and concise as many people will immediately click off a page if they feel overwhelmed with information.  To set-up a custom Fan Page, you must add Static FBML to your page – then the programming works much like HTML.  I’m actually not a programmer so I won’t embarrass myself by trying to explain the specifics.  Check out this article: It’s a pretty decent explanation.  Creating a static URL for your fan page is also key as it makes promoting the page easier – you do however need at least 25 fans to do this.  I am currently sitting at 0 Fans, trying to figure out step one of this post myself working with a template landing page I found.  If you feel like being nice Fan me – since I can’t make a static URL myself at this point.  Here’s what my big ugly broken link looks like – hopefully you can avoid this! – feel free to Fan me and make fun of my page! I’m working on it but I know it’s terrible right now.  If you read this soon enough you may get to see it before I have a chance to fix things.

Tip #2: Put links to your Facebook Page everywhere

Because of the vast marketing opportunity offered by Facebook, you may find you’ll have much more success promoting your company here, as opposed to promoting your own website.  Tapping into the social aspect of how Facebook works is an important element of this.  That being said, you should really want to get people to Fan you – as they are basically giving you consent to spam them (of course you don’t want to make it feel that way!)  Put links to your Facebook Fan page in all your email signature, link it at the bottom of all your blog posts, link to it on your website, tweet it regularly to reach your twitter followers, if you do video marketing, make sure to show the address at the end (or throughout) each video, and finally think about promoting it offline as well.  For example if you run an eCommerce business, with each product you ship you could write on the invoice your Facebook Fan Page URL and tell your customers if they sign up, they will get a special discount on their next purchase (or some other promotion idea you may have).

Tip #3: Targeted Facebook Ads

Facebook ads offer amazingly targeted advertisements at minimal cost.  You can target very specific demographics based on your target market.  You can target people who have specific interests listed on their page if you think your product and their interests might have some overlap.  When you set up the ad, make sure to change the ad text – I would not advocate using the default.  Also, after selecting your target audience, Facebook will give you a suggested range to bid for clicks.  I recommend you underbid the suggested price.  If it says $0.80, try bidding $0.50 per click.  You may find it still will end up showing up quite a lot.  This is something I did all the time using Google Adwords.  We were bidding on certain popular keywords that had a very high cost per click.  If your competitors daily budget runs out, you will start to show up at your preferred rate.

Tip #4: Engage your Fans

A great way to get more fans is to engage your Fans.  If you get them commenting you will show up in their newsfeed and be able to reach out to their network for free (that’s a good price!)  It’s a good idea to create a few discussion boards (3-5) with topics your Fans might find engaging.  It’s also a good idea to post questions in your status updates.  For example, recently Skype received 147 comments on a post asking “did you meet your partner over skype?”  Using the words, “you” and “your” (e.g. what are your thoughts) is another way to make people feel personally included.  If anyone does post a comment, make sure to respond, and reference that person by name.  Use @username in your response to make them feel personally included.  Make sure to thank your Fans often for merely existing as appreciation can go a long way.  Also, occasionally surprise your Fans with unrelated, but interesting content.  This will keep people interested in your page and give them a reason to check it often.  Remember, post quality is measured by Facebook insights based on a 7 day rolling average.  If your post attracts a lot of interest, it will rank higher.  This affects you, as a higher ranking post will stay in people’s newsfeeds for longer, hopefully netting you additional new Fans.


That’s all I have for now, there’s so much more you can do – since I’m relatively new at this, I hope you will comment with additional tips/ideas I may have missed!  I plan to revisit this topic as I get my Facebook Fan page up and running and have some actual personal examples to post.  If you made it this far, thanks for reading! please subscribe, tweet, share, etc. etc. I will be humbly and wholeheartedly grateful!   …. Nick

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