Dec 012010

Seeing as this is a new blog, and admittedly, it doesn’t have many readers, I figured I would do some research on blog marketing.  There is a HUGE amount of information on this topic available and it’s hard to know what to do first.  I decided to compile a checklist for myself (and you) with some of the most common tips and tactics I came across.  I personally plan to put this list into action and I think you should too!  If you have any feedback for a new blogger, please comment!

(image from Helsinki museum of modern art – this was a strange mirrored-on-all-sides room.  There were text projections swirling around reflecting off all surfaces)

Make it easy to follow your blog:

  • Don’t hide the RSS button.  This seems obvious but you want it to be as easy as possible to syndicate your blog.  Adding an RSS chicklet to your blog is helpful to make it easy for readers to load your feed into an RSS reader.
  • Make it easy for users to subscribe to your blog by email.
  • Add one click links to reader subscriptions like Google Reader, Pageflakes, and others.  Making it easy to find your blog over and over again is important.
  • Add links to Mobile feeds so people can view new content on their phones.

Use Social Media Marketing to promote your blog:

  • Make separate profiles for Facebook, Linkedin, Twitter etc.  Make sure to update your status not only with links to your new blog posts but also to links to articles on other sites your readers may find relevant.
  • Consider which tools might be relevant to help keep your blog up to date on all your social networking platforms. offers solutions to allow you to maximize Social Web Marketing – read this older blog post for more information: Blog post
  • Using the resources of others to your advantage is key.  Consider ways to motivate your social networks to promote for you.  Contests such as giveaways are a great way to get people to visit and continually check your blog.
  • When using social media to market your product, don’t act like an advertiser.  Post useful information to your niche, whether or not it’s content you created.  Linking to other’s applicable content is just as important as generating your own.  Think about ways you can offer your readers a benefit for following your blog.

Using Keywords for SEO:

  • Narrow the focus of a search engine search through the use of Long tail keywords.  Use both keyword terms and longer keyword phrases (Long tail keywords).  This will make you more likely to show up high in Google search results for those specific phrases.  This narrows the focus, but with a broad keyword, you have too much to compete with to gain search ranking on Google’s SERP (Search Engine Result Page).
  • Do your research with Google’s keyword generator.  Search keywords actually searched in the past 30 days and try to include them in your blog post – especially in your headlines and subheads.
  • is a great tool if you don’t know much about SEO (Search Engine Optimization).  Learn more about SEO and make sure to take advantage of the huge benefits it can offer your blog.
  • Make sure to optimize your blogs permalink (AKA: Slug).  You should add traffic generating buzz words and make sure to pick a search engine friendly slug.  For example, to get your blog onto Google’s news feed, you must have at least three numbers in your slug.  Separate keywords with hyphens e.g. keyword-keyword-keyword.  You should shorten your auto-generated slugs (if you use a blogging service like WordPress) to just the essential keywords.  Remove the descriptive “fluff” words.  Last, make sure not to change your slugs without a 301 redirect to instruct Google of your change.  Without 301 redirects you can damage your Google ranking.

Joining the Blog Community:

  • Updating your blog is important.  Adding interesting keyword-rich content 3-5 days per week is important to keep people and search engines engaged.  Check for grammatical and spelling errors before publishing your blog.  Add graphics to your post and use paragraphs with headers and bullet points to improve reader experience.  Good content is only important if presented clearly, in a way that is effective at communicating the information to your readers.
  • Engage in direct communication with your readers to encourage participation.  Make sure to be prompt when responding to questions, feedback, and suggestions from readers.
  • Comment on other blogs – don’t just promote your own blog, but actually engage in a conversation.  This will encourage people to read and comment on your blog, and at the same time you won’t come off like you are just an advertiser with an agenda.
  • Link to other’s blogs when they are relevant to your niche of readers.  They may eventually link back to you, but in the end giving your readers useful resources should be your number one concern if you hope to develop an actual following.  This further cuts down the appearance that you are merely an advertiser.
  • Join Blog communities, forums, discussions.  Show an interest in your audience so they notice you.  Set a target number of comments to make each day on top blogs in your niche to get your name out there.  To make effective use of forums you must be very active with your participation.  Here’s a link to a list of RSS blog directories Top Rank Blog:
  • Consider guest posting for bigger blogs.  Submit two of your best articles per week to article directories or other blogs.  This is a good way to gain exposure for yourself and your own blog.

See, it’s easy!  With all of this in place I should have a fully functioning blog with 1000s of participating readers!  The easy part is over, now it’s time for some implementation, hope this helps you too – give me some feedback with anything I left out or any other tips you wish to share.

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  2 Responses to “Successful Blog Marketing”

  1. Hi I’ve followed some of your advice , see what you think on any criticism welcome.

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