Nov 242010
 

http://dlvr.it/ Dlvr.it proclaims itself to be the “most powerful social syndication tool anywhere” and they certainly seem to be well on their way to that statement being true.  Dlvr.it offers a Social Media marketing tool to help automate the distribution of your blog (and other content) to all your social networking platforms.  Dlvr.it basically redistributes an RSS/Atom feed wherever you want automatically.  Given the large number of networks, automating this process means all you have to do is create the content, and you can effortlessly update your tweets, facebook status, etc. Other platforms supported are Google Buzz, Tumblr, Linkedin, Status.net, Myspace, and more.  With one program you can simultaneously keep everything up to date.

That’s the basic idea, but Dlvr.it offers much more.  For example, the content you share does not have to be self-generated.  You can select another site to share from.  With my eCommerce background in mind, I will discuss how a service like this could have benefited my company.  We were selling home improvement products online.  For example, we sold faucets, showers, door hardware, ceiling fans, light fixtures, sinks, and many other related products.  We were not a blog site, and had no spare time to actually write our own content, however now I realize that other people out there were actually doing it for us.  I could have used dlvr.it to automate our social networking and deliver this relevant content to our customers, while at the same time promoting our company.

First, I would have to choose related news/blog sites related to the home decor and design.  Perhaps sites discussing current trends and what was most fashionable in terms of style.  I could also find some sites related to installation do-it-yourself.  Furthermore, I could see if any of the manufacturer’s for what we were selling were releasing content on new products or other industry related issues.  The idea would be to compile a list of related content generators and then let dlvr.it go to work.

Dlvr.it allows you to share link posts from any RSS feed you want.  Once you have your list of content, you now can take full advantage of some of the other features Dlvr.it offers.  Dlvr.it allows you to control content flow.  This means if one of the sites I am sharing posts a million articles per day, I don’t end up spamming my followers.  I could set the content to trickle out, perhaps 1 article per day from each site.  Dlvr.it can also be used to schedule what time and day you want the content to go out.  If you know a particular time you will most likely catch your target audience online, you can time your stream to be generated at that point.  This raises your chance of actually being noticed.

You can also use Dlvr.it to filter the RSS feeds you choose to share.  You can set keywords, authors, or tags for the articles you want Dlvr.it to distribute for you.  Often however, some of the content generated may not be applicable.  In my case, a design website might be talking about trends in carpeting.  We didn’t sell carpeting, so filtering out articles that are unrelated is important.  You can also set negative keywords for things you want filtered out.  For example, if the article mentions your competitor, Dlvr.it will not distribute it (this is all based on customizable settings).

Dlvr.it has some special uses when it comes to its interaction with Facebook and Twitter.  With Facebook, you can customize the look and feel of your posts.  You can also post as either status updates, or as shared links.  With shared links, you are able to set your own thumbnail image.  With Twitter, you can automatically add contextually relevant, search-friendly hashtags to every tweet.  Some experts say hashtags are a great way to get your stream noticed.

Last, but significant, Dlvr.it can be integrated to work with Omniture and Google analytics.  You can add tracking tags to your original link, which are optimized to work with these services.  Using your web analytics services can help you track your Social Media ROI.

Dlvr.it is a quite robust tool which can help you streamline your social marketing.  It offers a diverse range of options and tools to help make this process easier, and more effective.  Managing content and easily updating all your Social Networking feeds can be time consuming and tedious.  Understanding and utilizing the available tools is a key for Social Media marketing success.

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